Digital Marketing in Healthcare #1: Increasing Utilization of Capital Purchases

This post is part of a series on digital marketing tactics within healthcare.

Digital Marketing in Healthcare #1: Increasing Utilization of Capital Purchases

It's not enough to make a capital purchase. Ensuring that a big purchase is actually used to generate income or reduce costs is just as important.

In addition, communicating to your community that you have a new technology helps improve your overall positioning as a technology leader.

Some of the digital tactics that can have a measurable impact on utilization are:

1. Showcasing technology with 360 degree videos, patient and doctor testimonials and other compelling content.

2. Using geo-coded search engine marketing for promotion. Patients and doctors are searching online for your technology. Help them find you. And use geo-coding to target relevant ZIP codes.

3. Using digital tactics to target patients, caregivers and doctors. Each of these are a key part of the care giving process and each has unique needs. Create specific content and tactics targeting these audiences.

4. Participating in online discussions and communities relevant to your new capital purchase. Many online communities encourage their members to use the latest technology available. Engage them and them know you have also embraced the newest treatment options.