CMS ROI

Method Engine clients often require a content management system (CMS). These systems allow companies to keep a web site up-to-date with current information such as news, new products, etc...

We've implemented a variety of these systems. They can vary from small custom interfaces that allow a client to add limited information following a rigid template to robust custom systems supporting a variety of new information including the management of user-generated content, to off-the-shelf CMS systems ranging from Drupal to SharePoint.

Essentially, all of these systems do the same thing. They allow companies to keep their web site up-to-date. It is a natural reaction to want the ability to do this internally, however, it is important to first have a realistic assessment of the frequency and type of updates that will be needed. Building custom CMS tools can be costly and using proprietary tools can limit the types of user experiences that can be created.

It is often the case that outsourcing these updates is less expensive than creating the content management tools to do so internally.

There is a need, of course, for companies to engage in ongoing dialogues with their customers. Another way to handle this is to shift the burden of the management of this communication to social media tools such as Facebook and Twitter. These tools are simple to use and the content can be pulled into a corporate web site to keep it fresh.