What is a widget?

The definition according to Wikipedia: "A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based Web page by an end user without requiring additional compilation. They are akin to plugins or extensions in desktop applications."

The idea of personal, portable, virally-distributed content in the form of widgets will redefine how we think about Web pages and how advertisers think about using the Web to communicate and interact with consumers.

Content and functionality delivered via Widgets run from entertaining to practical. To view examples of widgets, or download some for yourself take a look at the Yahoo Gallery of widgets at

http://widgets.yahoo.com